Websites that are found – and achieve goals.
A website is not a digital showcase for us, but a strategic component of your business. When a relaunch is pending, our in-house team of strategy, UX, design, development, and online marketing will accompany you – ensuring your website not only impresses but has a measurable impact.
Some customers who already trust us:
// Website relaunchCentral quality requirements to your new website.
A relaunch requires experience, structure, and thoughtfulness. We take the burden off your shoulders and guide you through all phases from strategy and content through UX, design, SEO, GEO, search ads (SEA), and social media to clean implementation — so that in the end there is a website that lasts long-term and makes your everyday life easier.
Visibility (SEO, SEA, GEO, Social)
Your website is often the most important digital sales channel. That's why we specifically increase its reach and visibility. With SEO, Search Ads (SEA), and GEO, we ensure that you are found on search engines like Google and on social media, and cited in AI systems like ChatGPT or Gemini. We optimize structure, content, and technical foundation — for qualified traffic and measurable leads.
AI Integration
We use AI where it delivers real added value — for example, in search, personalization, content workflows, or support interfaces. Without buzzwords, with clear benefits.
User-friendly web design (UX/UI)
Design decides trust in seconds. Users judge in the blink of an eye whether to stay or leave. We create UX/UI that not only works for search engines but convinces people: professional, clearly structured, and brand-compliant. This creates genuine trust and the foundation for consistently high conversions.
Sustainable CMS (Storyblok / WordPress)
We do not choose technology based on trends, but on requirements. For scalable architectures, we prefer to use headless systems like Storyblok, and for more compact websites, WordPress is well-founded—always tailored to your setup.
Proactive Project management
A project is only as good as the project management. That's why we rely on streamlined processes, experienced project managers, and supportive technology. With tools like Asana or Jira, we create a clear single source of truth. Transparent, structured, forward-looking. This way, speed, quality, and responsibility are always in control.
// ProjectsWebsite relaunch with effect.
Here you will find examples of projects where strategy, UX, design, and development blend seamlessly. Websites that lead clearly, technically impress, and effectively act as a measurable digital sales channel.
Webrelaunch
Campaign microsite
// Website relaunchFurther Quality criteria for your new Website.
A passionate team of strategists, coders, marketing experts, designers, account managers, and creatives ensures professional project handling, fast implementation, high quality results, and a maximally stress-free path to the goal. And they prefer to celebrate successes.
Convincing Content
Strong digital communication begins with the right language. Our in-house copywriters & concept developers create brand diction, tone, and content that have an impact—strategically conceived, search engine relevant, and clearly positioned. If desired, we also provide advice on brand strategy and communication architecture.
Code Quality & Performance
Loading time affects ranking and conversion. We deliver high-performance websites with clean code, fast loading times (Lighthouse scores 90+), seamless performance, and measurably excellent user experience.
Accessibility
Accessibility and data protection are standard. Depending on the project, we implement WCAG conformance up to AA or AAA and develop privacy-compliant architectures.
Tracking & GDPR
Data creates clarity. We implement GDPR-compliant tracking with tools like etracker as a basis for well-founded optimizations—from leads to conversion funnel.
Long-term collaboration
Going live is usually just the beginning. We work with almost all our clients in the long term because technology, markets, and requirements are constantly changing. That's why we continuously develop your website further. We optimize content for new market conditions, keep technology always up-to-date, and ensure the best possible visibility on an ongoing basis.
// W3Agency for your Website relaunch.
A team that is passionate about digital quality — and enjoys implementing it with you.
// Frequently Asked QuestionsFrequently Asked Questions about the topic Website relaunch.
A relaunch quickly raises many questions — from costs to rankings. Here are the most important answers, clear and compact.
What does a website relaunch with W3 cost?
That depends on scope, content, system landscape, and complexity. Tailor-made relaunch projects with us usually start from 20,000 € up to 200+K€ for complex projects.
How long does a website relaunch with W3 take?
Depending on the project size, we realistically plan for three to six months. For very complex structures, it can take longer — planned cleanly, without haste.
Which CMS is the right one for my website relaunch?
Depends on your requirements: Storyblok for scalable headless setups, WordPress for more compact websites. Shopware, Shopify & Co. for online shops and e-commerce solutions. We recommend technology agnostically, whatever makes the most sense for you.
When is it time for a relaunch?
If your website has more of a business card character, a relaunch every 5–6 years is often sufficient. However, if it is an important sales channel, more frequent development is worthwhile. Sometimes targeted optimizations are enough instead of a complete restart — we will honestly check this with you.
Will we lose Google rankings due to the relaunch?
No — when it is done cleanly. We ensure with clear SEO redirects that existing content is correctly adopted and forwarded. Often, visibility even increases significantly after the relaunch. Small temporary fluctuations can occur, but usually stabilize quickly.
How much effort do I have as a customer, what do I need to do?
Honestly: Your cooperation is important. Even though we create content and handle many tasks, we need alignment on brand, goals, and priorities. So, you should plan for feedback time—our project management is designed to take as much work off your hands as possible.
More on the topic of website relaunch:
// ContactAlways there for you.
Managing Partner Hamburg
Managing Partner Konstanz
Constance
W3 digital brands GmbH
Theodor-Heuss-Str. 1
78467 Constance
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+49 (0)7531 921 55 55
kn@w3-digitalbrands.com
Hamburg
W3 digital brands HAM GmbH
Shoulder blade 36
20357 Hamburg
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