Comprehensive website relaunch for BG prevent
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BG prevent is the market leader in Germany for occupational medicine and workplace safety. Through tailored concepts and extensive professional expertise, the company safeguards the health, performance, and legal compliance of businesses and their employees.
Digitally reposition an established industry leader without losing long-standing values and customers.
The challenge lay in coherently translating BG prevent’s newly developed corporate design into the digital realm and expanding upon it through fresh visual approaches. At the same time, a highly complex information structure—centered on services that require explanation—had to be restructured to sharpen the brand’s digital profile and enhance the user experience.
A strategic website relaunch featuring well-thought-out UX, a strong SEO foundation, and a central brand portal.
We reconceptualized, designed, and programmed BG prevent’s digital presence from the ground up. In addition to a highly optimized, user-centric website, we developed new digital design guidelines and created a bespoke brand portal that ensures the refined brand identity is experienced consistently across all digital touchpoints.
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This complex relaunch represents the perfect symbiosis of established trust and a modern digital presence. With a sharpened brand identity, optimized UX, and a new brand portal, BG prevent positions itself as a future-proof innovation leader that engages customers digitally and sustainably strengthens its market leadership.