Immersive product microsite for Falken Tyre
:quality(80))
Modern tires are highly complex tech products whose physical advantages can hardly be conveyed through static images. To make Falken Tyre's technological innovation tangible, the product campaign needed a digital stage beyond classic advertising clichés. The goal was an immersive product exploration that deciphers technical details in a fascinating and interactive way.
Creation & implementation of an immersive campaign microsite.
:quality(80))
:quality(80))
:quality(80))
:quality(80))
We developed a highly efficient microsite that makes the new tire model tangible through an interactive 3D experience directly in the browser. Thanks to extremely lean, performant coding, the complex rendering technology runs absolutely smoothly and barrier-free even on mobile devices. The results-oriented UI/UX design intuitively guides users through the product highlights and specifically focuses on lead generation and the point of sale.