Website
Immersive product microsite for Falken Tyre
Customer
Falken Tyre
Industry
Tire Industry
Skills
UI, UX, Coding
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Modern tires are highly complex tech products whose physical advantages can hardly be conveyed through static images. To make Falken Tyre's technological innovation tangible, the product campaign needed a digital stage beyond classic advertising clichés. The goal was an immersive product exploration that deciphers technical details in a fascinating and interactive way.
// Brief
Creation & implementation of an immersive campaign microsite.
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We developed a highly efficient microsite that makes the new tire model tangible through an interactive 3D experience directly in the browser. Thanks to extremely lean, performant coding, the complex rendering technology runs absolutely smoothly and barrier-free even on mobile devices. The results-oriented UI/UX design intuitively guides users through the product highlights and specifically focuses on lead generation and the point of sale.
// Projects
More projects:
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For a Swiss B2B world market leader in medical technology: New web presence with customer portal, product configurator & shop integration.
WebsiteCoporate DesignSichtbarkeit
For one of Germany's leading incentive providers: Planning & implementation of a B2B website including lead strategy. Result: Page views doubled, conversions quadrupled.