We’ve turned picking up litter into a quest - using the GRAB-IT web app as a "game for good."
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Sea Shepherd is an international non-profit organization dedicated to protecting marine wildlife and ecosystems. Through direct action and tireless commitment, the organization defends our oceans against destruction, exploitation, and pollution.
Scale environmental activism as a digital multiplayer experience and engage new target audiences.
The challenge lay in translating the physical act of trash collection into a motivating, user-centric community gaming app. Existing communication channels had to be restructured to reward current supporters while simultaneously engaging a younger target audience through compelling storytelling.
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An interactive community platform featuring gamification that makes real-world environmental impacts measurable.
With the "Grabit" app, we have developed a future-proof solution that transforms the fight against litter into an engaging experience through visual storytelling and interactive challenges. The platform documents the real-world impact of its users and shifts communication to a highly interactive, community-driven level.
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The Grabit app has created an innovative online multiplayer game that combines genuine environmental protection with digital gamification. The new platform measurably scales Sea Shepherd’s impact and builds a highly motivated, steadily growing community dedicated to preserving our oceans.