Cross-media brand & product campaigns for Waldhaus
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Privatbrauerei Waldhaus is an owner-run premium brewery from the Black Forest, renowned for its top-quality beers that have won numerous international awards. Driven by an uncompromising commitment to quality, this traditional company combines authentic craftsmanship with a modern culture of enjoyment.
Cross-media campaigns for the sustainable increase of brand and product awareness.
Waldhaus sought to significantly increase the visibility of its non-alcoholic product range and the new "Waldi Cola-Mix," as well as to tap into new customer segments. The challenge lay in translating the brand's long-standing identity into modern advertising formats tailored to specific channels.
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Creative concept and digital extension from the street to Web3.
We developed an integrated campaign strategy that seamlessly interlinks high-reach out-of-home media with interactive social media formats. From bold public-space statements and dynamic motion design to exclusive NFT collections, the brand was showcased through high-impact activations.
Initiation, planning & implementation of a Waldhaus NFT collection on the blockchain – the first from a traditional European brewery! And winner of the German Brand Award.
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Consulting, design & marketing campaigns for new product launches – such as the Cola-Mix & fan favorite Waldi.
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The close integration of analog and digital channels led to a measurable increase in brand and product awareness for the non-alcoholic range and "Waldi." At the same time, Waldhaus benefited from a significantly enhanced social media presence and a noticeably strengthened connection with younger target groups.