360° brand relaunch for Violet Aperitif
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Violet is a rising star in the premium beverage industry, known for a high-end aperitif that redefines exclusive indulgence. The brand combines a modern urban lifestyle with the highest quality to cater to a sophisticated culture of enjoyment.
Position an up-and-coming premium brand in the high-end segment and create a seamless, desirable brand universe.
The challenge lay in making Violet’s exclusivity palpable through a holistic 360° brand relaunch across all channels. The goal was to create a consistent experience that conveys the brand’s premium identity—from the physical bottle design on the shelf to the digital e-commerce platform.
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A radical rebranding that combines an exclusive design language with a future-proof digital ecosystem and targeted performance marketing.
We completely revitalized the Violet brand—from the sophisticated label design to the bespoke UI/UX design of the website and online stores. By combining immersive coding for the digital brand universe with marketing campaigns, we created a seamless brand experience.
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The comprehensive relaunch led to a significant boost in market perception and measurable sales success across all platforms. Consistently positive feedback from end consumers as well as retail and hospitality partners confirms the success of the new high-end positioning.