Coporate Design
360° brand relaunch for Violet Aperitif
Customer
Violet Drinks GmbH
Industry
Food & Beverage / Spirits
Skills
Strategy & Concept, Corporate Design, UX, UI, Coding, Online Marketing
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An elegant yet striking design, approachable lifestyle images, an iconic claim and a unique color scheme position Violet in the premium aperitif segment – and invite: Join the Purple Spritz Club.
// Assignment
Brand strategy, positioning and rebranding including labels, website, shop, advertising materials & merchandising.
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Within a very short time, Violet Aperitif achieved a significant increase in brand awareness and sales – online and offline, B2C and B2B, across all platforms. Continuously increasing number of listings as well as trade & distribution partners (supermarkets, upscale gastronomy, partners such as Ischgl & Boss Open etc.), its own online shop and listing on Amazon have been continuously pushing brand awareness and sales towards further growth ever since.
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// Projects
Further work:
WebsiteCoporate DesignSichtbarkeit
For one of Germany's leading incentive providers: Planning & implementation of a B2B website including lead strategy. Result: Page views doubled, conversions quadrupled.
Strategie
For the World Champion Brewery Waldhaus: Conception, design, programming & implementation of brand & product campaigns. From social media to out-of-home, from NFT collections to sweepstakes.