B2B website & online marketing for cadooz
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cadooz is one of the leading full-service providers of vouchers, incentives, and motivational solutions in the German-speaking region. The Hamburg-based company helps B2B clients effectively motivate employees, build long-term customer loyalty, and successfully implement sales incentives.
A strong digital B2B brand presence aims to establish the incentive specialist as a high-reach lead channel.
cadooz required a modern platform that clearly communicated its complex range of incentive systems and specifically addressed the needs of business customers. The primary business objective was to significantly increase the digital lead rate and noticeably relieve the sales team's workload through qualified inquiries.
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We strategically reimagined the platform and integrated it with a data-driven performance marketing strategy.
Through a user-centric relaunch, we created intuitive UX/UI paths that seamlessly guide B2B decision-makers to the right solutions. The subsequent combination of high-end technical coding and precisely targeted SEO and SEA campaigns ensured maximum visibility in search engines.
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The relaunch transformed the website into a high-performance growth engine: page views for the B2B platform doubled sustainably (+100%). At the same time, the optimized lead strategy led to a spectacular fourfold increase in conversions (+400%).