Playfully improve the world - Community App for NGO

Customer: Sea Shepherd Germany e.V.
Industry: NGO (Marine Conservation)
Project: Development of a community platform for active environmental contribution
Goal: Providing a platform where the community can actively self-organize and take action. Supported by game mechanics for motivation
Skills: UX, UI, Gamification Concept, Coding
Outcome: > 100 App registrations within 24h

Self-organization in the community, cleaning up the environment from waste and making an impact. With the web app, the community is provided with a tool for documenting the impact made, including gamification and leaderboards.

In der Mitte liegt ein iPhone mit einem hellblauen Display. Auf dem Bildschirm ist die geöffnete Schweizer Website "swiss-eisrubbeln.ch" zu sehen. Angezeigt wird die Spielerauswahl eines Eishockey-Match der Gruppenphase am 26. Mai 2026: SUI vs. FIN (Schweiz gegen Finnland).

The Grabits (daily companions) evolve through received Impact-Points. Users and their teams compete with each other for a good cause. The documentation makes the overall performance of the Sea Shepherd Community visible.

Further work:

Progressive web app (PWA) & gamification

For an established non-profit environmental organization: Concept & implementation of a waste collection app as a multiplayer online game.

High-performance campaign microsite

For a renowned international tire brand: Impactful, high-performance campaign microsite for product launch including elaborate 3D renderings and scroll effects.
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