Interactive world cup contest for SWISS
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Swiss International Air Lines (SWISS) is Switzerland’s national airline and stands worldwide for the highest quality, precision, and excellent service. As an official sponsor of the 2026 IIHF Ice Hockey World Championship, the airline leverages its reach to combine the emotions of sport with authentic brand experiences.
Translating Swiss premium DNA into an engaging digital gamification experience for ice hockey fans.
Our task was to develop the “world’s largest scratch card” as a high-impact, interactive campaign for the home tournament. In doing so, we had to uphold SWISS’s uncompromising standards of quality while simultaneously engaging the fan community through a playful, highly emotional approach.
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A high-performance digital "ice-scratching" experience that combines brand loyalty, gaming fun, and extreme load stability on the smartphone.
We designed an interactive web application featuring fluid animations that seamlessly integrates the tactile experience of a scratch card—with pixel-perfect precision—into SWISS’s corporate identity. In the background, a highly scalable backend architecture ensured the platform ran flawlessly, even during extreme traffic spikes.
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With over 150,000 participations, the digital "ice-scratching" activity proved to be a massive success, tangibly energizing the fan community during the home World Championship. The campaign impressively demonstrates how smart gamification strengthens brand loyalty while confidently meeting the highest quality standards.