Web-Apps

Interactive world cup contest for SWISS

Customer

SWISS International Air Lines / thjnk Zürich

Industry

Aviation

Skills

UI, UX, Coding

Dynamic live sports gamification – directly on the fans' smartphones. With SWISS Ice Scratch, the real ice hockey field becomes a scratch card. And the national team stars become the scratch coin – according to their real movements on the ice. In cooperation with thjnk Zurich.

// Assignment

Development of an interactive contest for the 2026 IIHF Ice Hockey World Championship.

Excitement high, involvement extreme! Cheering in a new dimension, while the stars fight for the World Cup title and the users' individual scratch prize. An app that seamlessly transforms emotional fan moments into measurable brand interaction.

In der Mitte liegt ein iPhone mit einem hellblauen Display. Auf dem Bildschirm ist die geöffnete Schweizer Website "swiss-eisrubbeln.ch" zu sehen. Angezeigt wird die Spielerauswahl eines Eishockey-Match der Gruppenphase am 26. Mai 2026: SUI vs. FIN (Schweiz gegen Finnland).

// Projects

More work:

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