Website Relaunch - W3 digital brands

Modern, responsive design with clear structure, improved user guidance, and intuitive navigation.

Transition to a high-performance, scalable CMS. If necessary, also set up headless for maximum flexibility in content delivery.

Analyze existing content, create new texts according to SEO and UX criteria. Develop consistent wording and tone.

Technical and content search engine optimization, including URL concept, redirect plan, metadata optimization, and loading time optimization.

Integration of a GDPR-compliant consent management system and clean tracking for performance measurement.

Integration of tools such as CRM, newsletter systems, or applicant management.

The first step in a relaunch project is the analysis of the current situation: content, technology, SEO status, conversion rates, and user experience are carefully examined. Weak points are identified and goals are defined with the help of Google Search Console, heatmaps, and user data - whether it's improving rankings, increasing usability, or implementing a new content management system. The target audience and their customer journey are also clearly defined.

Based on the analysis, a concept is developed that defines the new structure, navigation logic, and page architecture. Strategic questions are also answered: Which measures contribute to the company's goals? Which content needs to be developed anew? Which types of relaunch are advisable? The technical planning takes into account scalability, CMS selection, and interface integration.

Good design is not an end in itself. It guides, inspires, and converts. Based on wireframes and clickable prototypes, a user interface is created that not only convinces visually, but also takes into account user guidance, conversion optimization, and mobile-first principles. Color schemes, typography, and interaction elements consistently align with the corporate identity - creating a cohesive digital brand experience.

Relevant content is the key to visibility and impact. In this phase, existing content is reviewed, restructured, or completely recreated. Whether technical texts, strong brand headlines, or search engine optimized landing pages - the content follows a clear strategy. At the same time, metadata, ALT texts, URL structures, and semantic annotations are adjusted to SEO criteria. This results in a website that convinces both users and search engines.

Now it's getting specific: Frontend and Backend are being developed, the chosen CMS is being implemented, and interfaces to third-party systems are being integrated. Maximum performance is a key focus, as well as stability, security, and scalability. Comprehensive tests ensure that the website functions flawlessly on all relevant browsers and devices. Loading times, accessibility, and tracking functionalities are optimized down to the smallest detail.

A relaunch does not end with the launch - it begins with it. In order for the new website to start smoothly, all redirects are implemented cleanly, tracking tools are correctly integrated, and KPIs are defined. After going live, close monitoring takes place: changes in visibility, user signals, and conversion rates provide insights into where adjustments need to be made. Because digital impact does not happen at the push of a button - but through continuous optimization.

A homepage relaunch is the strategic revision of a website focusing on user-friendliness, technology, and visibility. The goal is not only to modernize the design and technology but also to consistently align the website with the needs of the users - such as improved loading times, mobile optimization, or SEO guidelines.

301 redirects are a technical measure that is essential during website relaunch. They ensure that old URLs, which may have changed due to the relaunch, continue to redirect to the new pages. This is particularly important to avoid SEO losses and not lose website visitors.

A CMS plays a central role in the relaunch of a website, as it enables user-friendly management of website content. A new CMS is often the key to optimizing the content strategy and ensures that the content is optimized for both SEO and user experience. A high-performance CMS facilitates the quick updating of content and allows for better planning and structuring of web pages.

A complete relaunch follows a structured process that is divided into several steps. Initially, an analysis of the existing website is carried out to identify weaknesses. Based on this, a concept is developed that defines the new structure and design of the site. The content strategy is adjusted to meet SEO requirements, while technical aspects such as URL structure and 301 redirects are optimized.

During a website relaunch, SEO guidelines must be considered to avoid ranking losses. This includes adjustments to the URL structure, metadata, correct implementation of 301 redirects, and improving page performance. In addition, the website content should be optimized for relevant keywords, and usability and mobile-first principles should be taken into account.

A web design relaunch primarily focuses on the visual appearance of the website. Design and layout are adjusted here. In contrast, a technical website relaunch goes deeper. Not only the web design, but also the technology, content, and structure of the site are completely revised to maximize performance and SEO performance. Both types of relaunches are important, but the technical relaunch is crucial for long-term success.