Brands in the Metaverse – New ways, new opportunities
The metaverse opens up new dimensions of brand communication. In virtual spaces, target audiences are not only reached but emotionally engaged. Companies create immersive brand worlds in which avatars, digital products, and interactive content connect in new ways. The metaverse is the space where communication not only takes place but is experienced. Location-independent. Cross-platform. Effective.
What is the Metaverse?
The metaverse describes a digital ecosystem in which users interact as avatars, connect with one another, and experience content — via desktop, smartphone, or AR/VR headset. It is the next step in the evolution of the internet: from Web 2.0 to Web 3.0. Instead of merely consuming, users actively help shape it. Platforms like Spatial, Decentraland, and The Sandbox enable formats such as events, shopping experiences, or collaborative meetings — immersive, interactive, and persistently connected experiential spaces.
What brands can achieve in the metaverse:
01Reach new target audiences
02Creating digital brand spaces
03Create emotional customer experiences
04Enable location- and time-independent communication
05Building and activating communities
06Make the power of innovation tangible
07and much more.
Use cases for brands in the metaverse
Virtual showrooms for immersive product presentations
Instead of static product images, users experience the offering in realistic 3D environments. Brands can stage complex products, machines, or collections interactively—explorable, easy to understand, and emotionally engaging. Ideal for products that require explanation or for international audiences.
Interactive brand worlds for community building
Brands become experiential spaces: whether as a playful touchpoint, a digital meeting place, or a launch event, the metaverse offers ideal conditions to activate communities, retain them long-term, and integrate them as part of the brand world.
Virtual Events & Conferences
From the press conference to the trade fair: Virtual events in the metaverse connect people worldwide — including networking features, avatars, and realistic interaction. This creates dialogue-oriented formats that are flexible, scalable, and resource-efficient.
Onboarding & Training in 3D
Complex processes can be vividly conveyed in the Metaverse. Whether product training, e‑learning formats, or internal onboarding, virtual spaces enable interactive trainings with improved learning transfer and better retention.
Our promise as a Metaverse agency
As an experienceddigital agencyWith deep Web3 expertise, we don't just design concepts — we realize immersive experiences that make an impact. Our service promise.
Consulting & Potential Analysis
What are the goals, who is the target audience, which platform makes sense? We analyze, advise, and develop a strategy with substance—tailor-made for companies that want to achieve more in the Metaverse.
Strategy & Development
We design immersive experiences — from platform scouting to theUser Experience Designup to implementation by our developers. Technologies such as virtual reality, augmented reality,NFTsor blockchain technology is used specifically — tailored to objectives and target audiences.
Ready-to-Market Service
Whether avatar design, wallet setup, NFT minting, or smart contracts — we handle the technical infrastructure and ensure a smooth launch. White‑label or custom? Both are possible.
Marketing & Campaigns
A powerful experience deserves visibility. We develop holistic campaigns — from social media to paid ads — and support your virtual presence with content, community building, and smart storytelling.
Lukas Menges
Managing Partner Technology
Collaboration on an equal footing – strategic, creative, and partnership-oriented
Every project starts with an open dialogue. Whether a concrete idea or a rough vision — we meet companies exactly where they are. With designated points of contact, transparent processes, and a team that brings strategy, design, development and marketing together under one roof. The result: Metaverse projects that inspire, work, and have a lasting impact.
W3 digital brands – Your partner for projects with depth.
As an owner-managed companydigital agencyWith locations in Konstanz and Hamburg, we combine strategic brand management with technological innovation. We approach digital brands holistically — from analysis through design to performance. Our interdisciplinary team of Web3 specialists, UX designers, developers, and marketers guides companies from the first idea to go-live — and beyond.
Frequently asked questions about the Metaverse
What exactly does a metaverse agency do?
A metaverse agency advises and supports companies entering virtual worlds. It develops strategies, designs immersive brand experiences, implements technical solutions (e.g., on Spatial, Decentraland, or Unreal Engine), and ensures visibility through accompanying marketing measures. The goal is to make brands visible, experiential, and successful in Web3.
Do you need special hardware for the Metaverse?
No — access is diverse. Depending on the platform, a laptop, tablet, or smartphone will suffice. For a particularly immersive experience, VR or AR headsets can also be used. We advise on choosing the right solution — tailored to the target audience, use case, and budget.
For which companies is the metaverse worthwhile?
The metaverse is particularly exciting for brands with high innovation ambitions, a strong community focus, or products that require explanation. Whether mid-sized businesses or corporations: anyone looking to explore new avenues in brand communication will find exciting opportunities here.
Which platform is right for my project?
That depends on the target audience, use case and technical infrastructure. We assess on a case‑by‑case basis which metaverse platform (e.g., Spatial, The Sandbox, Decentraland or a custom solution) best fits the objectives — and support you from strategy through implementation.
