etracker Agency - GDPR-compliant tracking for excellent data analysis.
W3 digital brands - Certified etracker Partner Agency
Data protection compliant web analytics without data loss
As a certified etracker partner agency, we support companies in implementing a powerful and GDPR-compliant tracking solution - completely independent of Google Analytics for highest data quality without privacy risks. This ensures that valuable insights into website performance are always available, without relying on cookie consent or third-party solutions. This creates a solid foundation for sustainable optimizations in digital marketing.
Why etracker?
etracker is a comprehensive and privacy-friendly solution for web analytics that allows for seamless tracking of website visitors and conversions - all without requiring consent. In contrast to Google Analytics, the clever web analytics tool based in Germany captures user data completely without the use of cookies, ensuring that no data is transferred to third countries. By avoiding the use of cookies, almost 100 percent of all user interactions can be tracked without compromising user privacy. This creates a reliable data foundation to evaluate one's own website performance and uncover optimization potentials.
Special features and benefits of etracker Analytics
Flexible data analysis based on different criteria and relationships - for deeper insights and targeted optimizations.
Individual segmentation of data according to own conditions and rules.
Detailed insights into the scrolling behavior of visitors and for optimizing website usability.
Tag Manager, consent and data management are handled efficiently and from a single source.
Display of the currently most popular content and user behavior in real time for detailed reporting of the customer journey.
Analysis of shopping funnels and assortment including checkout, vouchers, internal search, teasers, and promotions.
Integration with Google Ads and Meta Ads for GDPR-compliant campaign tracking.
Tracking. And so much more.
As a holistic digital agency, we offer much more than professional tracking. Our expertise ranges from strategic analysis to customized (web) design, high-performance web development, and data-driven online marketing. If you want to not only measure but also further develop, position, and strengthen your brand digitally - here are our additional competencies:
Our service as etracker partner agency
Smooth integration & setup
As a provider of etracker tracking, we support companies with expert advice. Our specialists ensure a smooth implementation and take care of the technical setup to capture all relevant data. We tailor the tracking to the company's needs, allowing it to seamlessly integrate into the existing infrastructure. Additionally, we offer customized tracking for your marketing campaigns on platforms such as Google Ads and Meta to capture all relevant campaign data and enable precise measurement of success.
Comprehensive reporting for KPI and success measurement.
Our etracker experts create clear and meaningful dashboards that can be integrated into Looker Studio, for a precise and reliable evaluation of website and campaign performance. This allows for a quick overview of how marketing activities and the website are performing overall. In addition, we also capture the customer journey to identify optimization potentials and improve the user experience.
Deriving optimization potentials
Based on the comprehensive database and detailed reporting provided by etracker, we support in the intelligent evaluation of website data to derive optimization potentials. By analyzing user behavior and campaign performance, we identify weaknesses and obstacles that can affect the performance of the website and marketing activities. These valuable insights enable informed decisions and actions to sustainably improve website performance.
Professional web analysis with etracker - the smart alternative to GA4
For the highest data quality without compromises, we rely on the solution provided by etracker. As an intelligent alternative to Google Analytics 4, etracker enables web analysis that works independently of cookies and consents. While GA4 relies on event-based measurement and is heavily dependent on user consent, etracker provides reliable and comprehensive data - GDPR-compliant and without data transfer to the USA. Companies benefit from a sustainable solution that securely captures and evaluates all relevant website and campaign data.
etracker Partner Agency - W3 digital brands
As a certified etracker partner agency, W3 digital brands supports companies in capturing, intelligently analyzing, and utilizing web and customer data in compliance with GDPR. With our expertise, we ensure a smooth implementation, reliable data capture, and customized analyses for deep insights into user behavior. This enables us to make data-driven decisions, enhance marketing performance, and secure long-term competitive advantages - all without data privacy risks.
W3 digital brands is a owner-managed digital agency with locations in Constance and Hamburg. Our interdisciplinary team of around 30 strategists, designers, developers, and marketing specialists has been developing holistic digital solutions for high-demanding companies since 2016 - from the initial analysis to the final implementation. Whether it's a website, online marketing, or tracking concept: we think projects interconnected, digitally, and always with an eye for the big picture. Together, we leverage the full potential of your data - securely, effectively, and future-oriented.
Constance
W3 digital brands GmbH
Theodor-Heuss-Str. 1
78467 Konstanz
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+49 (0)7531 921 55 55
kn@w3-digitalbrands.com
Hamburg
W3 digital brands HAM GmbH
Shoulder blade 36
20357 Hamburg
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+49 (0)40 226 306 480
ham@w3-digitalbrands.com