Attractive employer brands. Visible impact.
Finding, retaining and inspiring employees – that is more than good recruiting. That is employer branding. And this is exactly where we come in: Asdigital agencyWith brand DNA, we develop holistic employer branding strategies for companies that want to remain visible in the competition for talent. Online and offline. Internally and externally. Clearly positioned. Distinctive. Authentic.
What is the purpose of employer branding?
Skilled labor shortages, shifting values, digital competition: the job market has changed. Today, anyone who wants to attract the right employees must offer more than job listings and benefits. It takes a strong employer brand. A clear stance. And a strategy that reaches and retains talent — developed and steered through professional employer brand management.
The effects of a strong employer branding strategy:
There are many different reasons for a company to engage in employer branding. Our tip: better to start too early than too late. Or rather: it’s never too early. Because those who build an attractive and distinctive employer brand in good times will benefit from it significantly in difficult times — and save costs. It is important to always act purposefully and to know exactly where you want to go. Possible objectives include, for example:
Increased visibility for preferred candidates
Improved candidate quality
Reduction of mis-hires
Strengthening employee retention
Sharpening the corporate culture
Reducing recruitment costs
Expand competitiveness
Improved reputation
location attractiveness
Mario Motzkuhn
Managing Partner Konstanz
Employer branding works in two directions: internally and externally.
A strong employer branding strategy doesn't just think about applicants — it also considers the existing team. Externally, it creates visibility among potential candidates. Internally, it strengthens commitment, satisfaction, and identification with the company. Which direction is in focus depends on the goal: recruiting or retention? Visibility or company culture? Ideally both. After all, anyone who wants to shine on the outside must convince on the inside. And vice versa.
A strong employer brand is not just about communication — it needs an authentic and attractive working environment within the company. Employer branding becomes effective when it reflects the lived culture — and is credible at every touchpoint.
Our employer branding process
The path to a strong employer brand starts with a clear goal — and perseverance. Employer branding isn’t a quick fix but a strategic process that must be planned, built and managed over the long term. The good news: that’s exactly our job. We think alongside you, steer smartly and take on many of the time-consuming tasks that deliver real impact. That’s how an employer branding strategy that fits is created. Tailored. Well thought-out. And ready to convince talent before they choose elsewhere.
Analysis & Positioning
The foundation of every successful employer brand.
At the start is understanding: What defines the company as an employer? What sets it apart from competitors? Where are its strengths and where its potential? We analyze internal and external perspectives, conduct employee surveys and competitor analyses, and define the target groups. From this we develop an Employer Value Proposition (EVP) that expresses a clear stance and appeals to talent.
Strategy & Concept
A clear plan for the employer brand.
We develop a holistic employer branding strategy that fits the brand and integrates seamlessly into corporate communications. This includes a guiding concept, values, tone of voice, and storytelling. We define core messages, develop communication formats, and ensure consistent implementation across all channels.
Design & Communication
A convincing performance.
Strong employer brands need a strong presence. We design a distinctive yet compatibleDesignFor employer branding — visually and linguistically. This ranges from the conception and design of the careers website, through social media guidelines, to recruiting materials and employer branding content.
Campaigns & Measures
Be visible where talents are.
We develop and implement creative employer branding campaigns that really work — data-driven, cross-channel and audience-specific. Whether performance recruiting, social media ads, employee interviews or content series: we make employers visible — where talent is.
Integration & Implementation
Embed employer branding measures in everyday practice.
A strong employer branding strategy only fully unfolds its effect when it is consistently anchored within the company and among employees. We support the integration of the employer brand into internal processes, HR structures and communication channels. This includes training for HR and marketing teams, guidelines for managers, internal communication measures, and embedding the employer brand in day-to-day interactions.
Performance monitoring & optimization
Measure impact, further develop strategy.
We see employer branding as a process. That's why we regularly measure the success of all initiatives — from reach and interactions to qualitative HR KPIs. On that basis, we continuously refine our strategy and initiatives and remain flexible for new challenges.
FAQ – Frequently Asked Questions about Employer Branding Strategy
Employer Branding Definition: What exactly is meant by employer branding?
Employer branding refers to the strategic development and targeted communication of an employer brand. The goal is to keep the company attractive to current employees and to make it desirable to new talent — through values, culture, visibility, and a clear brand profile.
Why is an employer branding strategy so important?
Shortage of skilled workers, generational change, shift in values: the labor market is changing. Companies that do not actively work on their employer brand today quickly fall behind in the "war for talent." A strong strategy ensures greater visibility, better applications, higher retention and lower recruiting costs.
What is part of a successful employer branding strategy?
A strong strategy begins with a solid analysis and a clear positioning. Building on that come strategy development, design, content, campaigns and the long-term integration into the company. The crucial thing is: everything must be cohesive — and credible at every touchpoint.
What is an Employer Value Proposition (EVP)?
The Employer Value Proposition — or EVP for short — is a company's promise of value to its (future) employees. It precisely describes what an employer offers its teams, what the company stands for as an employer, and why talented people should apply here.
In short: the EVP is the core of every employer branding strategy. It clarifies what makes a company unique — beyond salary and benefits. It is aimed at job applicants as well as existing employees and serves as a compass for communication, culture, and recruiting.
How long does it take to develop an employer branding strategy?
That depends on the scope of the project, the size of the company, and the goals. Clear initial results are often visible after just a few weeks. However, building a holistic employer brand is a strategic process that should ideally be continuously developed.
Which companies benefit from an employer branding concept?
For anyone who wants to attract, retain and inspire staff. Whether a mid-sized company, start-up or corporation: a distinctive employer brand pays off in any business context — internally and externally, regionally and internationally.
