Employer branding with substance

The foundation of every successful employer brand.

Understanding comes first: What defines the company as an employer? What sets it apart from the competition? What are its strengths and potential? We analyse internal and external perspectives, conduct employee surveys and competitive analyses, and define target groups. Based on this information, we develop an Employer Value Proposition (EVP) that showcases the company's unique selling points and attracts talent.

A clear plan for the employer brand.

We develop a comprehensive employer branding strategy that fits the brand and seamlessly integrates into corporate communication. This includes guiding principles, values, tone, and storytelling. We define core messages, develop communication formats, and ensure consistent implementation across all channels.

A performance that convinces.

Strong employer brands need a strong presence. We create a distinctive, yet cohesive design for employer branding - visually and linguistically. This ranges from the conception and design of the career website to social media guidelines, recruiting materials, and employer branding content.

Becoming visible where talents are.

We develop and implement creative employer branding campaigns that really work - data-driven, cross-channel, and target group-specific. Whether it's performance recruiting, social media ads, employee interviews, or content series: we make employers visible - where talents are.

Embedding employer branding measures in everyday life.

A strong employer branding strategy only unfolds its full effect when it is consistently anchored within the company and among the employees. We support integrating the employer brand into internal processes, HR structures, and communication channels. This includes training for HR and marketing teams, guidelines for managers, internal communication measures, and incorporating the employer brand into daily interactions.

Measure impact, evolve strategy.

We consider employer branding as a process. That's why we regularly measure the success of all measures - from reach and interactions to qualitative HR KPIs. Based on this, we continuously optimize strategy and measures and remain flexible for new challenges.

Employer branding refers to the strategic development and targeted communication of an employer brand. The goal is to keep the company attractive for existing employees and to make it desirable for new talents - through attitude, culture, visibility, and a clear brand profile.

Skills shortages, generational change, shifting values: The job market is changing. Companies that do not actively work on their employer brand today quickly lose ground in the "War for Talents". A strong strategy ensures more visibility, better applications, higher retention, and lower recruiting costs.

A strong strategy begins with a thorough analysis and a clear positioning. Building on this, strategy development, design, content, campaigns, and long-term integration into the company follow. The key is: Everything must be consistent - and appear credible at all touchpoints.

The Employer Value Proposition - EVP for short - is the promise of performance that a company makes to its (future) employees. It precisely describes what an employer offers to its teams, what the company stands for as an employer, and why talents should apply specifically here.

In short: EVP is the core of any employer branding strategy. It clarifies what makes a company unique - beyond salary and benefits. It is aimed at both applicants and existing employees and serves as a compass for communication, culture, and recruiting.

This depends on the scope of the project, the size of the company, and the goals. Initial clear results are often visible after a few weeks. However, building a holistic employer brand is a strategic process that ideally should be continuously developed.

For all those who want to find, retain, and inspire personnel. Whether medium-sized businesses, start-ups, or corporations: A distinctive employer brand is worthwhile in every business context - internally and externally, regionally and internationally.