Standard solution or custom software? – What really fits
Standard software:Off-the-shelf software can be a good choice — especially when processes are generic, requirements are manageable, and budgets are limited. But as soon as workflows become more complex, teams need specific processes, or interfaces to existing systems are essential, off-the-shelf solutions quickly reach their limits.
Custom software development:Custom software development begins exactly where off-the-shelf solutions stop. It is consistently tailored to a company's goals, processes, and constraints—without bloat, without compromise. Whether it's an internal platform, an external customer portal, or an automation solution: custom software becomes a digital tool that thinks, works, and grows like the company itself. Close alignment with internal workflows is a decisive factor for sustainable business success.
Advantages at a glance:
– Tailor-made features instead of feature overload
– Optimal integration into existing system landscapes
– Maximum flexibility for ongoing development and scaling
– Full control over data, logic and interfaces
– No dependence on third-party providers or licensing models
What makes custom software special:
one100% precisely tailored to business processes and requirements.
02Flexible, extensible and scalable
03Future-proof through modern technologies and clean architectures
04Excellent interface capabilities – perfect integration into existing system landscapes.
05Clear focus on user experience and performance
06High security and data sovereignty
Use Cases – typical applications
01Digital platforms:for customers, partners, or internal teams
02Custom CRM & ERP systems
03Web applications & portal solutions
04Business Intelligence & Reporting Tools
05Apps & PWAs with backend integration
06Interface development & middleware
07Automation & Process Digitalization
Our services – from idea to application
1. Strategic Consulting & Analysis
It begins with understanding: the business model, processes, vision, and goals. We analyze the current state, identify opportunities, and define the foundation for a software solution that fits the company exactly — clear, future-proof, and impactful.
2. UX concept & UI design
Good software is easy to use. We design thoughtful interfaces that provide clear guidance, look good, and help users reach their goals intuitively — for smooth workflows and positive experiences.
3. Development & Testing
We develop in an agile, modular way and with the highest quality standards. Clean code, modern architectures and structured testing ensure high-performance software — from an MVP to a complex platform.
4. Integration & Interface Management
Our solutions integrate seamlessly into existing systems — whether ERP, CRM or a specialized solution. We think in terms of connectivity and create stable interfaces that allow data to flow efficiently.
5. Maintenance & Further Development
Go-live is just the beginning: we stay involved, providing support, monitoring and targeted further development — so the software performs over the long term and grows with the company.
Lukas Menges
Managing Partner Technology
W3 at a glance
2 locations: Konstanz & Hamburg
Around 30 experts from strategy, design, development and marketing
Certified, multi-award-winning, highly motivated
Over 50 software projects since founding
Designated points of contact, dedicated project team
Holistically thought through
From the first idea toUser Experience & User Interface, from architecture and development through to rollout – we guide digital projects through every phase. Strategic, creative, technical.
Personally attended to
Every project with us has its own dedicated team — with a permanent contact person, a clear roadmap, and direct communication. For collaboration on equal terms and results that convince.
Seamlessly integrated
Our solutions integrate seamlessly into existing systems—whether CRM, ERP, or a specialized solution. We think in interfaces, not in silos.
Technologically advanced
We developSoftwareWith state-of-the-art technologies – scalable, modular and future-proof. Agile in approach. Precise in implementation.
Working with W3 – honest, agile, and partnership-focused.
Every project with us begins with an open dialogue. We listen, think along, ask questions — and then develop the right solution. Our team of strategists, designers, developers, marketers and project managers guides you with expertise and passion through every phase: from analysis to go‑live. Transparent, reliable, structured.
What is important to us:
01Designated contact persons
02Experienced software developers
threeClear processes
04Agile project management
05Technical excellence
06Creative sparring
FAQ – Frequently Asked Questions about Custom Software Development
What is custom software?
Custom software — also called bespoke software — is a specially developed application that is tailored exactly to the requirements, processes, and goals of a specific company. Unlike standard software, which operates on a one-size-fits-all principle, custom software is created based on a tailor-made concept and is developed precisely for the respective use case.
Whether an internal tool for process automation, a customer-facing portal, or a complex data processing system: custom software solutions are used where flexibility, scalability and a perfect fit are crucial.
How much does custom software development cost?
The costs of custom software development depend largely on the scope, complexity, and range of features of the project. Factors such as interfaces to existing systems, desired technologies, security requirements, and planned scalability influence the budget, as do design and usability. At W3, after an initial consultation you will receive a tailored, transparent proposal—aligned with your goals, processes, and requirements. This way you know from the outset what to expect.
How long does the development of custom software solutions take?
The duration of a software project depends on the size, the scope of functionality, and the technical depth of the desired solution. Smaller applications or MVPs (Minimum Viable Products) can often be implemented in 3–4 months. For more complex custom software projects with multiple modules, integrations, and user roles, implementation can take 6–12 months or longer. With our agile project approach, you retain control at all times — with regular releases, clear milestones, and transparent communication.
Can I integrate existing software?
Yes — that's even one of our strengths. When developing custom software solutions, we place special emphasis on seamless integration into existing IT infrastructures. Whether CRM, ERP, PIM or shop systems: with powerful APIs and carefully planned interface management, we ensure that your new custom software communicates smoothly with existing tools. This ensures efficient workflows, data consistency and a system landscape that is scalable in the long term.
Is custom software development worthwhile for small and medium-sized enterprises (SMEs) too?
Absolutely. Especially for small and medium-sized enterprises (SMEs), custom software is often a decisive competitive advantage in the market. Instead of compromising with off-the-shelf solutions, you get a tailor-made solution that fits exactly your processes, goals, and users. This saves time in the long run, reduces manual work, and increases efficiency—without unnecessary features or licensing costs.
