Why etracker?
etracker is a comprehensive and privacy-friendly web analytics solution that enables seamless tracking of website visitors and conversions — all without requiring consent. Unlike Google Analytics, the smart web analytics tool based in Germany collects user data entirely without cookies, so no transfer to third countries occurs. By foregoing cookies, nearly 100 percent of all user interactions can be captured without violating users’ privacy. This creates a reliable data basis for assessing your website’s performance and uncovering optimization potential.
Special features and benefits of etracker Analytics
Dynamic drill-downs
Flexible data analysis according to different criteria and relationships – for deeper insights and targeted optimizations.
Behavioral segments
Custom segmentation of data based on your own conditions and rules.
Scrollmap analysis
Detailed insights into visitors' scrolling behavior and to optimize the website's usability.
Tag, consent & data management all in one
Tag Manager, consent and data management are handled efficiently and from a single source.
Live Journeys & Content
Display of the most in-demand content and user behavior in real time for detailed customer journey reporting.
Analyze shopping behavior
Analysis of the shopping funnel and the assortment, including checkout, vouchers, internal search, teasers and promotions.
Campaign tracking
Integration with Google Ads and Meta Ads for GDPR-compliant campaign tracking.
Lukas Menges
Managing Partner Technology
Tracking. And so much more.
As a holisticDigital agencyWe offer far more than professional tracking. Our expertise ranges fromstrategic analysisabout tailor-made(Web) designup to and including high-performanceWeb developmentand data-driven online marketing. If you want not only to measure your brand but also to further develop, position, and strengthen it digitally — here are our other competencies:
Our service as an etracker partner agency
Seamless integration & setup
As a provider of etracker tracking, we support companies with expert advice. Our specialists ensure smooth implementation and take care of the technical setup so that all relevant data is collected. We tailor the tracking individually to the company’s needs so that it integrates seamlessly into the existing infrastructure. In addition, we offer customized tracking for your marketing campaigns on platforms such as Google Ads and Meta, ensuring all relevant campaign data is captured and precise measurement of success is possible.
Comprehensive reporting for KPI and performance measurement
Our etracker experts create clear, informative dashboards that can, for example, be integrated into Looker Studio to provide a precise and reliable analysis of website and campaign performance. This lets you see at a glance how marketing activities and the website overall are performing. In addition, we also track the customer journey to identify optimization opportunities and improve the user experience.
Identifying opportunities for optimization
Based on etracker's comprehensive data foundation and detailed reporting, we support the intelligent analysis of website data to derive targeted optimization opportunities. By analyzing user behavior and campaign performance, we identify weaknesses and obstacles that can impair the performance of the website and marketing activities. These valuable insights enable informed decisions and measures to sustainably improve website performance.
Professional web analytics with etracker – the smart alternative to GA4
For the highest data quality without compromise, we rely on etracker’s solution. As an intelligent alternative to Google Analytics 4, etracker enables web analytics that works independently of cookies and consents. While GA4 relies on event-based measurement and is highly dependent on user consent, etracker delivers reliable and complete data — GDPR-compliant and without data transfer to the USA. Companies benefit from a sustainable solution that securely captures and analyzes all relevant website and campaign data.
