Digital, differentiating, striking, sexy: Complete renewal of an IT brand.
Customer: purplecat
Branch: IT
Task: Re-Branding, Website, SEO, Merch
Goal: Differentiation, Awareness & Image
Skills: Corporate Design, UX, UI, Coding
Result: increasing recognition & popularity, top rankings on Google
A striking brand name and a unique color scheme ensure high values in differentiation & recognition. Logo, font, iconography, and matching merchandise do the rest. Striking, attractive, different.
Strong differentiation, increasing awareness, proactive positive market feedback, strong internal identification. And a growing culture of pride - internally and externally.
Further works:
Corporate & Digital Design
For an up-and-coming Hamburg-based creative agency: Development of corporate designs including web design and programming of the new digital brand presence.
Digital storytelling
For a multi-award-winning, innovative start-up: Transferring the brand message and product benefits into a digitally immersive storytelling experience including a website.