WebsiteSichtbarkeit
Global digital sales funnel for Leibinger
Customer
Paul Leibinger
Industry
Engineering (CIJ Printer)
Skills
Strategy, UX, UI, Coding, SEO/SEA
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In global mechanical engineering, direct customer access and valid market data determine long-term international sales success. However, many export-strong companies lose control over their customer data and consistent brand experience through classic, indirect sales via local dealers. For the engineering specialist Paul Leibinger, the task was therefore to create a global digital platform that centralizes full control over leads, content, and branding despite indirect sales structures.
// Brief
Centralized global brand & sales presence and data control despite indirect sales.
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We developed a highly scalable multisite architecture that allows Leibinger to centrally control country-specific websites and domains and roll them out at the touch of a button. Through the intelligent integration of local distribution partners, the company retains full control over the look, content, and valuable global lead data. This digital independence led to over 400,000 impressions in record time, a significant increase in new business contacts, and successful expansion to three continents.
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// Projects
More work:
Website
For the German market leader in occupational medicine & safety: Digital brand sharpening and comprehensive web relaunch including complex information structure, UX, content & SEO concept.
Website
For a Swiss B2B world market leader in medical technology: New web presence with customer portal, product configurator & shop integration.