Global digital sales funnel for Leibinger
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Paul Leibinger GmbH & Co. KG is a global technology leader and premium provider in the industrial marking and inkjet printing systems sector. The long-established German company develops high-precision solutions for product and packaging marking across demanding industrial sectors worldwide.
A global digital brand and sales presence is intended to accelerate the acquisition of new international business and ensure maximum data sovereignty.
LEIBINGER faced the challenge of retaining control over its customer data and expanding global brand awareness, despite relying primarily on indirect sales through worldwide distribution partners. The business objective was to establish a scalable, international campaign architecture that centrally generates leads and routes them directly to local partners.
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We implemented a global digital sales funnel using country-specific microsites with intelligent partner integration.
By designing a high-performance multi-site infrastructure, we combined centralized data control for Leibinger with a flexible, localized approach to target audiences. The seamlessly integrated lead routing system ensures that business customer inquiries are passed on in real time to the respective responsible international sales partners.
The global campaign infrastructure generated over 400,000 impressions in record time and led to a dramatic increase in qualified B2B leads in the international market. Winner of the German Brand Award 2025