Website

Mobile-first online shop for Innovall

Customer
Innovall
Industry
Pharmaceutical and Healthcare Industry
Skills
UI, UX, Coding
Innovall
// Customer

Innovall is one of Germany’s leading microbiota brands, representing scientifically grounded products designed to provide targeted support for gut health. The company combines pharmaceutical expertise with a commitment to making everyday well-being accessible to everyone.

// Assignment

Bring a revised corporate identity to life digitally and open up an established specialist brand to new target audiences.

The challenge lay in showcasing Innovall’s refreshed brand image in a fully mobile-optimized way and refining the visual presentation to instantly appeal to every target audience. At the same time, the complex products—which require explanation—had to be communicated clearly and seamlessly integrated with a modern e-commerce system.

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Innovall  Mobile Telefon
// Implementation

A consistent mobile-first experience featuring lively animations and a high-performance Shopware core.

We created a custom website—complete with an online shop—for Innovall that brings the new visual concept to life in a dynamic and approachable way. Through subtle micro-animations and intuitive navigation, we make the brand tangible on any screen and ensure a seamless, accessible shopping experience.

Mobile-first UI/UX Design
The entire interface was radically designed for smartphones to ensure maximum usability and quick purchases on the go.
Digital Brand Refresh
We adapted Innovall’s corporate identity for the screen—featuring fresh typography, clean layouts, and a modern color palette.
Shopware Integration
The powerful e-commerce system ensures highly efficient order processes, simple data management, and maximum stability in the background.
Target-audience-oriented storytelling
Complex scientific concepts surrounding the microbiome were translated into accessible, visually appealing content for the end consumer.
Interactive UI animations
Subtle micro-animations create a lively dynamic within the shop, draw focus to core products, and increase dwell time.
Responsive Frontend Development
Clean, modern code ensures that the platform loads lightning-fast on all devices and performs absolutely smoothly.
Optimized conversion paths
The paths from initial product information to final checkout have been consistently shortened to sustainably reduce abandonment rates.
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Innovall Mobile Telefon
// Result

The result is a state-of-the-art online shop that perfectly combines scientific expertise with an emotional shopping experience. The new digital identity is instantly recognizable, strengthens the brand’s online presence, and effectively engages all target audiences across every device.

// Projects

More work:

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For THE business magazine for women: Complete re-conception, design & programming of the digital customer platform including shop & sales platform.
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For a leading manufacturer of natural remedies: Intelligent shop & campaign system for online marketing campaigns including a centralized CRM & PIM database.
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