etracker Partner Agency – GDPR-compliant tracking for excellent data analysis.
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etracker is a holistic and data protection-friendly web analysis solution that enables seamless tracking of website visitors and conversions – and all without the need for consent. Unlike Google Analytics, this clever web analysis tool based in Germany collects user data completely without cookies, so no data is transferred to third countries. By not using cookies, almost 100 percent of all user interactions can be recorded without violating user privacy. This creates a reliable data basis for evaluating one's own website performance and uncovering optimization potential.
Dynamic Drill-downs
Flexible data evaluation according to different criteria and contexts – for deeper insights and targeted optimizations.
Behavioral Segments
Individual segmentation of data according to own conditions and rules.
Scrollmap Analysis
Detailed insights into visitors' scrolling behavior and for optimizing website usability.
Tag, Consent & Data Management in one
Tag Manager, consent and data management are handled efficiently and from a single source.
Live Journeys & Content
Display of the currently most requested content and user behavior in real-time for detailed customer journey reports.
Analyze Shop Behavior
Analysis of the shopping funnel and assortment including checkout, vouchers, internal search, teasers and promotions.
Campaign Tracking
Integration with Google Ads and Meta Ads for GDPR-compliant campaign tracking.
As a holistic Digital agency we offer far more than professional tracking. Our expertise ranges from strategic analysis to customized (web) design to high-performance web development and data-driven online marketing. If you want to not only measure your brand, but also develop, position and digitally strengthen it – here are our other competencies:
As a provider of etracker tracking, we support companies with sound advice. Our experts ensure seamless implementation and take care of the technical setup so that all relevant data is collected. We adapt the tracking individually to the needs of the company so that it can be perfectly integrated into the existing infrastructure. In addition, we offer customized tracking for your marketing campaigns on platforms such as Google Ads and Meta, so that all relevant campaign data is collected and precise success measurement is possible.
Our etracker experts create clear and meaningful dashboards that can be integrated into Looker Studio, for example, to obtain a precise and reliable evaluation of website and campaign performance. This makes it possible to see at a glance how marketing measures and the website as a whole are performing. In addition, we also record the customer journey to identify optimization potential and improve the user experience.
Based on the comprehensive data foundation and detailed reporting from etracker, we support the intelligent evaluation of website data to specifically derive optimization potentials. By analyzing user behavior and campaign performance, we identify weaknesses and obstacles that can impair the performance of the website and marketing measures. These valuable insights enable informed decisions and measures to sustainably increase website performance.
For the highest data quality without compromise, we rely on the etracker solution. As an intelligent alternative to Google Analytics 4, etracker enables web analysis that works independently of cookies and consents. While GA4 relies on event-based measurement and is highly dependent on user consent, etracker delivers reliable and complete data – GDPR-compliant and without data transfer to the USA. Companies benefit from a sustainable solution that securely collects and evaluates all relevant website and campaign data.
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